Inspired by the trending "Picnic Core" aesthetic, we designed a print that combined the timeless charm of gingham with the freshness of delicate florals. The aim was to create something that felt fun, lighthearted, and ready for those sun-soaked days. The print was designed to be playful yet sophisticated, with a sense of nostalgia but still on-trend for modern swimwear. Once launched, the design resonated with the brand’s audience, leading to strong sales and widespread recognition, even extending to collaborations with Casetify.
The print became one of Blackbough's best sellers, bringing in hundreds of thousands of dollars in revenue. Its success even extended beyond swimwear, reaching a broader audience through Casetify collaborations. The design was a best-seller for a time, helping amplify Blackbough’s goal to be a trendy, influential brand in the swimwear market.