Japonesa wasn’t just a restaurant—it was an atmosphere. A place where Tokyo’s midnight allure met the raw intensity of Lima’s underground scene. The challenge? Designing a brand that didn’t just blend these cultures but embodied them.

‍

We infused the space with the rhythmic energy of Japan’s izakayas and the untamed spirit of Peruvian artistry—creating an identity that felt as sultry and mysterious as the dining experience itself. The spiral motif wasn’t just decorative; it echoed the enigmatic Nazca lines, ancient geoglyphs that have mesmerized travelers for centuries. Historical elements like the Kanagawa wave, Nazca lines, and traditional Peruvian textiles were carefully interwoven into the branding, ensuring Japonesa felt rich with meaning rather than just aesthetic.

‍

Because great branding isn’t about mixing influences—it’s about creating a new language that feels inevitable.

‍