This wasn’t just a shoe release; it was a cultural moment, especially for the die-hard fans in the US and the Philippines. To make this vision a reality, we crafted a custom Instagram filter featuring a dynamic 3D location pin. This wasn’t just any pin—it was a beacon that allowed users to place Manila on the map, no matter where they were. As the world got its hands on the new kicks, fans everywhere used this filter to not only flex their style but also to unite under the shared excitement of the launch. The result? A global showcase of support that turned Manila into a worldwide icon, all through the power of digital creativity.

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