We took a Manila-based finger food brand and transformed it into a decadent darling of NYC’s high-society tables. The idea? Turn the caviar pie into both centerpiece and conversation starter. We built a brand identity that felt indulgent yet cheeky—combining bold pinks, crisp illustrations, and vintage-inspired motifs to signal both luxury and play.
From custom packaging that pops at dinner parties to a logo system that mirrors old-world elegance with a wink, the visual language was designed to be as memorable as the product itself. Messaging leaned into its duality: elevated, yet made to share. Perfect for gifting, hosting, and turning heads on the hors d’oeuvres table.
Because branding for food doesn’t have to be soft and subtle. Sometimes, it should flirt.
And sometimes, it ends up at the best parties in town.
