We took a Manila-based finger food brand and transformed it into a decadent darling of NYC’s high-society tables. The idea? Turn the caviar pie into both centerpiece and conversation starter. We built a brand identity that felt indulgent yet cheeky—combining bold pinks, crisp illustrations, and vintage-inspired motifs to signal both luxury and play.

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From custom packaging that pops at dinner parties to a logo system that mirrors old-world elegance with a wink, the visual language was designed to be as memorable as the product itself. Messaging leaned into its duality: elevated, yet made to share. Perfect for gifting, hosting, and turning heads on the hors d’oeuvres table.

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Because branding for food doesn’t have to be soft and subtle. Sometimes, it should flirt.
And sometimes, it ends up at the best parties in town.

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