Given the sensitive nature of cannabis legalization in the Philippines, we wanted the design to feel approachable and optimistic, with a touch of humor. Drawing from vintage advertising, we created a bright, colorful identity that both communicated the medicinal and industrial benefits of cannabis while remaining grounded in the mission to create change. The result was a design that balanced advocacy with a sense of hope, helping to make the conversation more accessible.

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The design helped Sensible PH position itself as a progressive and accessible voice in the cannabis conversation. The brand resonated with its target audience, creating a sense of trust and optimism within the community, even as the issue remains controversial in the country.