Whitecoat challenged us to transform medical scrubs into a stylish and contemporary product, akin to the sleek appeal of Lululemon and Nike. We eagerly took on this mission, revamping their logo, website, photoshoots, and messaging to craft a brand that not only looked exceptional but also deeply resonated with its audience. Our approach went beyond aesthetics; we aimed to create a high-performance medical wear brand that truly connected with consumers. This was achieved through meticulous analysis of countless messages, comments, and emails, allowing us to tailor the brand to their needs. We partnered closely with Whitecoat for several months, ensuring this fresh, intuitive approach was fully realized.

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